Working at Artificial Reality
Artificial Reality is a creative content production studio.
September 28, 2025
My journey at Artificial Reality is a period of continuous growth and deep exposure to the cutting edge of digital experiences.
As a creative content production studio specializing in everything from CGI and films to web applications and promotional materials, Artificial Reality provides a uniquely dynamic environment where I get to explore how design and technology converge to create truly immersive content.
Working here means being part of a team that is consistently at the forefront of digital innovation, pushing boundaries in areas like real-time 3D, augmented reality, and AI-powered interactions. It's a genuinely exciting place to be, and I'm proud of the work we are doing.
Projects at Artificial reality
I had the privilege of contributing to a diverse portfolio of projects that challenged my skills in UI/UX design and frontend development. Each one offered unique learning opportunities and a chance to make a tangible impact.
Honda India 3d Configurator Website Redesign
The frontend was built with Angular and Bootstrap, communicating with the Unreal Engine instance via WebRTC. While technologically impressive, the user interface (UI) needed a fresh perspective
Honda Expert Connect
Honda Expert Connect, an advanced direct-to-customer platform that brings the showroom experience directly to the user, wherever they are.
Bajaj Pulsar NS400 Augmented Reality Campaign
The campaign was built using WebAR and the 8th Wall SDK, allowing users to scan a QR code on a print ad and instantly view an interactive 3D model of the motorcycle in their own environment, with no app download required.
Maruti Swift Campaign
For the launch of the highly anticipated new Maruti Swift, the challenge was to create a marketing campaign that would cut through the noise and build a strong, personal connection with potential customers.
Toyota LC300 Webpage Redesign
The redesigned landing page provided a significantly enhanced digital showcase for the LC300. By combining strong visuals with engaging animations and interactions, it improved user engagement and effectively communicated the vehicle's value proposition to a discerning audience.
Toyota LC300 Webpage Redesign
Total revamp of the LC300 webpage for Toyota Bharat. Designing a moddern and minimalistic design with sleek animations.