Shubham Yelekar
Frontend Developer & Designer
I design and build interactive digital experiences at the intersection of code, design, and technology.
Currently at 
Artificial Reality, I work on automotive experiences spanning 3D, WebAR, interactive interfaces, and emerging AI-driven experiences.
Projects
•Works and personalLab
•Components, ui experimentsNotes
•Thoughts & case studies
I've always been interested in the space between how something works and how it feels to use.
I started out building websites and interfaces, but over time my curiosity moved beyond traditional frontend development into interaction design, animation, 3D, creative coding, and the technologies that make the web feel more alive.
Today, I work as a frontend developer at Artificial Reality, where I've had the opportunity to build experiences for the automotive industry and work with technologies ranging from React and Angular to Three.js, Babylon.js, WebAR, and pixel streaming.
Outside of client work, I like to experiment. I build small interfaces, motion experiments, 3D scenes, and tools to understand how things work rather than simply learning how to use them.
I'm currently exploring design engineering, generative UI, AI-powered interfaces, and real-time 3D with the goal of building digital experiences that feel as considered as they look.
Developer Skills
- Frontend Engineering
- JavaScript / TypeScript
- React / Next.js
- Creative Coding
- WebGL / Three.js
- Design Systems
Design Skills
- Interaction Design
- UI Design
- 3D Design
- Visual Design
- Figma
Experience
Frontend Developer at Artificial Reality
Designing and developing interactive automotive experiences across 3D, WebAR, pixel streaming, and AI-powered interfaces, bridging frontend engineering with interaction design.
Freelance UI Designer & Developer
Designed and developed responsive websites and digital experiences for small teams and studios, bridging visual design with frontend development.
People that inspire me
Emil Kowalski, Bruno Simon, Jakub Krehel, Maxime Heckel, Hyperplexed, Juxtopposed, Hitesh Choudhary, Manu Arora, Akshay Saini & The Primegen.